About Us

Dedicated to Your Security and Prosperity

Posted by on Feb 24, 2012 in About Us, Featured | Comments Off on Dedicated to Your Security and Prosperity

VIA Wealth Management, LLC is an independent financial services firm that provides personalized, comprehensive wealth management and investment services for individuals, families, and business owners. We establish long-term client relationships and provide guidance that is tailored to our clients’ unique goals and objectives.

Our clients appreciate the good life and are truly seeking the advice of a financial professional. We want to get to know you and build a relationship, so sharing your personal stories and engaging your loved ones in the process is crucial to fostering our relationship. Our planning process and creative approach can bring clarity to your life by giving you the perspective to align your goals with a realistic financial outcome. Our clients come to us with a variety of goals including:

  • Planning for retirement and future generations
  • Seeking a second opinion on their investments
  • Building a portfolio that can weather volatility
  • Saving for children’s education

Click here  to view a formal letter from the founder and president of Via Wealth Management.

Susan Lower ResSusan L. Vollmer, AIF®
President and Financial Advisor


Susan is the founder and president of Via Wealth Management, LLC. She is dedicated to helping her clients determine and achieve their financial goals and has continued to build a successful, family and community oriented firm.  With more than 30 years of experience in both the corporate world and the financial services industry, she uses her leadership experience, passion, and knowledge to help her clients prepare for their “bella via” or beautiful way as they navigate through their life journey.

Susan is an Accredited Investment Fiduciary (AIF®) designee and holds FINRA Series 7, 65, and 63 licenses as well as life, accident, and health insurance licenses. She graduated from Hope College and attended the University of Chicago School of Business having earned the title of Senior Investment Consultant.

Check the background of  investment professionals on FINRA’s BrokerCheck.


Lyndsey Melcher, Senior Client Service Assistant

Through a partnership with our broker-dealer, Cambridge Investment Research, Inc., VIA has access to a team of specialists who allow us to spend less time on administrative tasks and more time focusing on helping you meet your financial goals.
Lyndsey Melcher is Senior Client Service Assistant for VIA Wealth Management, supporting the team with client services, marketing support and administrative assistance.  Lyndsey works “virtually” from the home office of our broker-dealer, Cambridge in Iowa. She is a senior member of a team of specialists dedicated to helping clients with new account paperwork, deposits and distributions, and statement reporting. Lyndsey holds licenses in both health and accident insurance.

Prior to joining Cambridge in 2009, Lyndsey graduated from the University of Northern Iowa with a BA degree in Global Health Promotion. She traveled to various countries while at UNI, which included an internship with the Carter Center in Ghana, West Africa working with the local population to eradicate disease. She continues her passion for helping people in her work as a financial professional. Lyndsey currently resides in Iowa with her husband and two sons.

You may reach the virtual assistant team office by calling toll-free
(855) 339-6752 or local (616) 214-4333, select option 2 and ask for Lyndsey if another team member takes your call. You may also correspond with her through email at lyndsey.melcher@cir2.com.

Missy Richeal

Missy Richeal, Marketing Manager

Missy Richeal is Marketing Manager and Consultant for VIA Wealth Management and joined our team in March of 2013. She is developing a comprehensive communication strategy and presence for VIA on the web and through social media platforms including Facebook and LinkedIn.  As a champion in building close-high trust relationships, Missy is creating marketing tools and messages to provide clients a personal, engaging process and solutions at VIA.

Missy is an independent business owner and provides marketing consulting services to business owners in Michigan at her company, Leverage Consulting, LLC.  Previously, she held the position as Client Services Director for an ad agency in South Carolina. Missy attended Northern Michigan University and Destiny Bible College where received an associates in Christian Leadership and her certification as a Life and Leadership Coach. She has experience in areas of human resources including conflict resolution, personality profiling and hiring.

Originally from the U.P. of Michigan, Missy lived and worked in the Greenville, South Carolina area for 10 years prior to returning to Michigan in 2011. She resides in Grand Haven, Michigan with her husband and their family.

The Value of Independence

Just as you have the opportunity to choose your financial professional, we in turn can choose our independent broker-dealer. As independent financial professionals, we are not an employee of an investment or financial services firm – we are independent business owners. Therefore, we are not pressured or distracted by corporate interests and can focus on what is best for you and your financial goals. We are proud that our values are shared with our broker-dealer. Together, we focus on a common priority – you.

As one of the most respected and largest privately held independent broker-dealers in the U.S., Cambridge is owned entirely by its management and financial professionals. Cambridge, member FINRA/SIPC, has continually put the objectivity of independent financial professionals first to ensure the long-term success of the financial services industry, financial professionals, and clients. They remain strong and growing – with the goal of remaining privately owned.